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Saturday 12 May 2012

Rediscovering the corporate world

Entertainment, Environment, Education. Three words which define the recently launched RED- Chennai’s first inter-corporate cultural extravaganza. RED is a creative initiative by Carrot Excel Combines, a Chennai- based event management company. RED aims at Re-Discovering talents in the corporate world and was launched at the Hotel Accord Metropolitan on Wednesday, in the presence of celebrities Sonia Agarwal and composer Satish Chakravarthy.



With a brand ambassador in Prabhu Deva, RED focuses on aiding and supporting environmental NGO Nizhal and Altius Foundation, a charitable trust providing educational assistance to the underpriviledged.  Project Green (of Nizhal) and Project Kalvi( Of Altius foundation) are the main targets of support.RED 2012 was launched with the release of its official song, made public on Youtube. Actor Sonia Agarwal flagged off the launch by being the first to view the song with the song’s composer, Satish Chakravarthy present there.  The peppy number is sung by the Chennai’s own upcoming rockstar Christopher.

On behalf of Carrot Excel, Mr.Unni Nair and Mr.Anand Balakrishnan explained about the venture. Anand said “ RED is aimed at rediscovering talents in the corporate world. It offers a platform for all corporate executives to showcase the hidden talents.” Mr.Unni Nair exuberantly quipped, “ It is sad to see that the fun which we have during our college days is lost when we come out of it. RED aspires to bring those good old days back to the corporate Chennai, which is ready to live its youth again.” The fest has its prelims on 9th & 10th June and its finale on 23rd June. An interesting array of events like Rhythms(Music bands), Style Icons(Fashion Show) , Spice ( Variety Show) apart from the dance competitions will give a chance to the sober corporate to spread out their wings. Not to forget, the lucrative prize money of Rs 2 lakh for the winners and Rs 1 lakh for the runner-up make the competition tougher.

To add to their brand wagon, the jury of RED comprises of the best from Celebtown such as K.S.Ravikumar, Gautam Vasudev Menon, Sidney Sladen, Varalaxmi Sharathkumar, Krish, Nanda, Sonia Agarwal, G.V. Prakash, JD Jeryy, Babu Shankar and Satish Chakravarthy to name a few. RED 2012 aspires to highlight the importance of Corporate Social Responsibility (CSR) , remarked Mr.Balakrishnan. The interested companies can register on the official website of the event, www.red2012.in. Its time for Chennai’s corporate to pull up their socks and let their hair down.


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